Volume 7, Issue 1 (2024)

June

Table of Contents

Articles

Digital Marketing Impact on the Growth of Small Businesses in Morocco: A Case Study of Jumia
Chaimae Boubnane, Aşkım Nurdan Tümbek Tekeoğlu
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1-13
The Impact of Digital Marketing on Consumer Purchasing Behavior
Mohamed Amine Misbah
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15-32
The Role of Social Media in Combating Cyberterrorism
Afet Çağay, Bahattin Gökhan Topal
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33-44
Understanding Digitalization in International Trade Firms with an In-Depth Interview
Sweeta Muradi, Evrim İldem Develi
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45-62
The Role of Technology Transfer Offices in Türkiye's Development Policies
Bahattin Gökhan Topal, Batuhan Bilici, Nijat Mehdiyev
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63-80
The Importance of Regulatory Support in the Promotion of Green Entrepreneurship
Asad Ur Rehman, Pınar Başar, Sabri Öz
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81-96
Somalia’s Integration into the East African Community (EAC): Benefits and Potential Challenges
Khadija Nuh Ali
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97-103
The Importance of Digital Transformation in the Automotive Industry
Meliha Koyuncuoğlu
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105-118
Instagram Marketing on Consumer Buying Behavior: A Survey on Starbucks in İstanbul
Arzoo Hakimi, Evrim İldem Develi
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119-142
The Impact of Social Media Advertisements on Customer Purchase Intention
Mennatalla Mohamed Naguib Eman Farhan, İbrahim Sani Mert, Cem Şen
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143-176
Comparative Sustainable Marketing in Lithuania and Türkiye: Impacts on Customers
Marija Magdalena Ksivickaite, Aşkım Nurdan Tümbek Tekeoğlu
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177-196
The Relationship Between Strategic Planning and Organizational Effectiveness
Aminata Dao, Ali Altuğ Biçer
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197-218