Digital Marketing Strategies on Second Hand Goods

Youssra Bendidi, Evrim İldem Develi


This study examines the key elements influencing participants' buying decisions in order to better understand the effects of digital marketing techniques on used products. To determine how much of a role price, brand name, reputation, and digital marketing sample of 300 people played in respondents’ purchasing decisions, a representative from a range of educational backgrounds was questioned. The study emphasizes the enormous impact social media and internet platforms have on how consumers perceive brands and make decisions about what to buy when it comes to digital advertising. There are also differences between the perceptions of men and women regarding thrifting companies, the affordability of used clothing, preferences for making such purchases, and the practicality of online secondhand shopping. These priceless insights can help companies and marketers comprehend and successfully target the Moroccan market.


Digital Marketing, Strategies, Second Hand Goods

Full Text:


Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.


Indexing and Abstracting Services


Other Sources and Services



Creative Commons Lisansı
Journal of Industrial Policy and Technology Management is licensed under a Attribution-NonCommercial 4.0 International (CC BY-NC 4.0).

Mailing Address


Journal of Industrial Policy and Technology Management
Beyin Takımı İlim Derneği, Şirinevler Mahallesi, Kocasinan Caddesi, No: 44/4 PK: 34188, Bahçelievler, İstanbul, Turkey
Phone: +90 532 5770056 & +90 544 5344669
E-mail :