Consumer Buying Behavior on Online Shopping

Abstract

Online shopping, also referred to as e-commerce, is a practice that has become more popular in our society as a result of technological advancements. It allows customers to shop online and have their purchases delivered to their homes or other preferred locations without having to physically visit a store. There are billions of online shoppers worldwide, and the future of online shopping is expected to be favorable in terms of growth. Consumer purchasing habits have changed as a result of online shopping throughout time, and experts are interested in exploring the contributing causes. The research project will use a conceptual framework to explore a number of aspects that affect customers' purchasing decisions. The research will provide light on the purchasing habits of Turkish university students with a range of degrees, because participation is restricted based on educational attainment. The purpose of this study is to comprehend the variables that influence Turkish university students' online shopping behavior.