Tümbek Tekeoğlu, Aşkım Nurdan, İstanbul Ticaret University, Turkey
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Volume 7, Issue 1 (2024): June - Articles
Digital Marketing Impact on the Growth of Small Businesses in Morocco: A Case Study of Jumia
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Volume 7, Issue 2 (2024): December - Articles
Enhancing Marketing Communications with Generative AI: A Systematic Literature Review
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